The latest installment in the Call of Duty series, Black Ops II, has broken records once again. Activision has announced that Call of Duty: Black Ops II made half-a-billion dollars just in it’s first 24-hours of sales.

With $500 million worldwide Black Ops II cruised right past the previous top-performing Call of Duty game Modern Warfare 3, which easily raked in $400 million in it’s first day revenue. Black Ops II also surpassed the first day sales for Black Ops which had a $360 million first day revenue amount. One thing to consider though, is with Modern Warfare 3 the figures only take sales of North America and Europe, while Black Ops II has factored in all regions.

Activision CEO Robert Kotick said:

“life-to-date sales for the Call of Duty franchise have now surpassed worldwide box office revenue for the Harry Potter and Star Wars franchises.”

Additionally, Activision Publishing CEO Eric Hirshberg said:

Call of Duty is no longer a mere product, but rather an annual worldwide event. Call of Duty has become more than a product people buy, it’s a brand people buy into. …And every November, we do more than just the launch of a game, we kick off an annual, unofficial but worldwide phenomenon called the Call of Duty season.”

With rumors all over the internet and leaks from voice actors we are already hearing about another installment to the Call of Duty series with a Modern Warfare 4. Call of Duty has definitely become more than a game, it has become an event that gamers look forward to every year. While some people feel the series has reached it’s end we can only imagine what new changes these development companies will make to continue the Call of Duty legacy.


About The Author

Vanessa F

Vanessa is the Founder/CEO of Gamer Assault Weekly, LLC. She is an active member of the industry having worked with Warner Bros. Entertainment, Ubisoft, id Software, and CSA. She spends her time working on the site, attending as many gaming conventions as she can, and playing with friends on all systems.