The on going  battle between Sega and Gearbox over one of gamings biggest flops Aliens Colonial Marines continues even a year later and it does not seem to cooling off anytime soon.

Sega has stated that Gearbox’s Randy Pitchford did whatever the f*** he likes, ”  when it came to the marketing of Aliens: Colonial Marines. One year and a lawsuit later, things are getting more complicated. Sega has filed documents alleging that Colonial Marines publisher Gearbox is equally responsible for the marketing that played a role in games flop.

Both Sega and Gearbox presented demos of Aliens: Colonial Marines at gaming conventions and trade shows that were vastly different from the final product that hit store shelves. Gearbox claimed afterwards that it was involved in the decision about the demos. The documents that Sega filed paint a different picture, suggesting the Gearbox was an equal player, even making marketing choices without Sega’s prior approval. The motion Sega filed states it originally had “absolute discretion” over marketing, but was obligated by contract to consult with Gearbox.

The filing offers many details and examples of Gearbox both public and press announcements even after being told not to. I spoke face to face to [Gearbox’s Steve] Gibson about their persistent panel leaking,” Sega’s Matt Eyre wrote in an email. “Effectively – it’s Randy [Pitchford] doing whatever the f*** he likes. Apparently he did it twice on [Borderlands 2] also, against, against all plans and despite the fact they asked him not to. I think our best result here is that we have no more panel sessions.”

Source: The Escapist

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