During Nintendo’s latest earning report it was revealed that their line of Amiibo has reached a milestone.

Amiibo have shipped 10.5 million of the plastic toys. This figure is up 5.7 million units from the end of 2014. 66 percent of sales for Amiibo figures comes from the United States and Canada, with Japan, Europe and Australia making up the remaining percentage of sales.


Nintendo president Satoru Iwata said,

“Our assessment is that people purchase additional Amiibo figures without any seasonal bias, as they are relatively more affordable than video game titles,”

He then eluded to the idea that there may end up being a product line for the figures themselves. With an on going product line for the figures also comes the shortage issues. Iwata acknowledged the shortage and Nintendo has apologized to fans. However, we don’t see a quick fix coming in the near future even though they are working to increase the supply.

“We are very sorry that we can’t promise at what point we will likely be able to resolve the current situation because figures such as these require a considerable amount of time to produce, store shelf space is limited, and it is difficult to precisely predict the exact amount of overall demand,” he explained.


About The Author

Vanessa F

Vanessa is the Founder/CEO of Gamer Assault Weekly, LLC. She is an active member of the industry having worked with Warner Bros. Entertainment, Ubisoft, id Software, and CSA. She spends her time working on the site, attending as many gaming conventions as she can, and playing with friends on all systems.