If you’re familiar with the creator of NieR: Automata, Yoko Taro, you’d know he’s quite an eccentric and unorthodox character. That’s why in his latest promotional video for the game, a personal message from him directly, it’s anything but conventional.

For most companies in the gaming industry, promoting the pre-order bonus is a pretty standard part of promotional material. Show some gameplay, tease a bit about the cool special edition bonus you get for pre-ordering. But when Yoko Taro was asked to promote the NieR: Automata pre-order T-shirt for the game’s European Day 1 Edition, he decided to have a lot of fun with it.

NieR: Automata‘s latest trailer, a special live-action message from Yoko Taro and Platinum Games game designer Taura Takahisa, tells you that this shirt is so cool, you’ll be jealous of all your friends who have it. You’ll practically even want to mug them for it.

Check out the video below; it’s a pleasant surprise that’ll make your day. You’ll laugh so hard, you’ll be rolling on the floor.

NieR: Automata T-Shirt, NieR: Automata T-Shirt, NieR: Automata T-Shirt, NieR: Automata T-Shirt, NieR: Automata T-Shirt! Sh*t, SQUARE ENIX! Oh, uh…

NieR: Automata will launch for PS4 on March 7 in North America. European gamers, who are lucky enough to get this cool shirt with their pre-order, will get the game on March 10. The game will also release for Steam later this year.

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