Blizzard announced last year that it was transitioning away from as the name for its online network. Now, they have said the name is staying, but with a change.

Moving forward, Blizzard is linking “Blizzard” and “” into the name, now be known as “Blizzard” In a blog post, Blizzard has said that expected shift away from is going to be challenging.

“ is the central nervous system for Blizzard games and the connective tissue that has brought Blizzard players together since 1996,” the developer said. “The technology was never going away, but after giving the branding change further consideration and also hearing your feedback, we’re in agreement that the name should stay as well. Take it from the developer formerly known as Silicon & Synapse, and Chaos Studios, names are important too.”

Why the change?

Blizzard will now be seen in the developer’s logo and anywhere that it is printed. When the shift was announced in 2016, Blizzard said there was “occasional confusion and inefficiencies” related to having a single name for something that represents multiple things.

About The Author

Katie K
Sr. Staff Writer

Katie has been playing video games since she was about ten, starting out destroying her older brother at Jet Moto on the original PlayStation. Now she evolved to to the PlayStation 4 and Xbox One. Katie is a student at Boise State University and a digital news producer for a local company. In her free time, you can find Katie inhaling coffee by the pot and playing Overwatch.