Blizzard announced last year that it was transitioning away from Battle.net as the name for its online network. Now, they have said the name is staying, but with a change.

Moving forward, Blizzard is linking “Blizzard” and “Battle.net” into the name, now be known as “Blizzard Battle.net.” In a blog post, Blizzard has said that expected shift away from Battle.net is going to be challenging.

“Battle.net is the central nervous system for Blizzard games and the connective tissue that has brought Blizzard players together since 1996,” the developer said. “The technology was never going away, but after giving the branding change further consideration and also hearing your feedback, we’re in agreement that the name should stay as well. Take it from the developer formerly known as Silicon & Synapse, and Chaos Studios, names are important too.”

Why the change?

Blizzard Battle.net will now be seen in the developer’s logo and anywhere that it is printed. When the shift was announced in 2016, Blizzard said there was “occasional confusion and inefficiencies” related to having a single name for something that represents multiple things.

About The Author

Katie K
Sr. Staff Writer

Katie is a Texan transplant living in Boise, Idaho. She's been playing video games since she was about 5 starting with Spyro on the PlayStation 1. A sophomore at Boise State, she's studying broadcast journalism. When not at school and work, she can be found inhaling coffee, playing video games, or chilling with her gecko.