Nintendo’s most recent financial results briefing is here, covering Nintendo’s profits thus far into the year and goals looking forward. In it, Nintendo made interesting comments in regards to their successes in the mobile market- particularly about Super Mario Run.

Super Mario Run has surpassed 200 million downloads. By all means, the game is certainly a success. It’s achieved download numbers that are difficult for many games on the market to attain. But to Nintendo, download numbers are still not enough.

Simply put, the game hasn’t turned up the revenue Nintendo has expected it to bring. “Although we have not yet reached an acceptable profit point, we have learned a lot in terms of game development and deployment that we want to take advantage of moving forward,” Nintendo’s president Tatsumi Kimishima reports.

Kimishima, however, notes that the game’s September update has driven up monthly user numbers. The addition of Remix10 and an assortment of new features has enticed players to return or adopt the game. Nintendo’s report notes that they’ve “ran campaigns to foster more interest, including a special price offer for a limited period, to commemorate the release of the new version.”

Could Nintendo possibly invigorate new life into Super Mario Run? Perhaps, if Nintendo contains to deliver on campaigns and updates as big as its September update, maybe. Before, Nintendo has faced a declining player base with lack of incentives to return to the game. Plus, the game’s unlock model means that while many users will download the game, not all of them may pay the single $10 to unlock the full game.

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Robert R
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