Today,  Starbreeze Studios announced that developer of Dead by Daylight, Behaviour Interactive, has purchased the rights to the game for $12 million USD.

The publishing rights will remain will Starbreeze Studios until the entire consideration of $16 million is paid. For now, Starbreeze will retain control over the games payment streams and remain the official publisher of the game.

“The publishing title Dead by Daylight has been a stellar deal for Starbreeze. We initially invested
USD 2 million in developing the game, which has sold more than 3 million copies since release and generated approximately SEK 345 million in net sales. We are now concluding the partnership with Behaviour in a favourable manner and Dead by Daylight has become an even better deal for Starbreeze,” says Starbreeze CEO Bo Andersson Klint. “In addition to securing and accelerating our revenues from the game, we will incur no costs related to further development and marketing. Through this deal, we expect the profits from the game to exceed our projection for the remaining lifespan for the title.”

“Our strategy to widen the game portfolio with additional publishing titles has not changed. We received an attractive offer from Behaviour that we have assessed as better for us in both the long and short terms. We aim to be ‘The Good Publisher’ and are happy to be a part of giving external development partners the opportunity to own their own future. It has been a joy working with Behaviour and we wish them continued success,” says Mikael Nermark, COO and Executive Vice President at Starbreeze.

Dead by Daylight is now available for Xbox One, PS4, and PC.

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Adam S
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Adam is a Senior Staff Writer for GamerAssaultWeekly with over 5 years of experience in writing and is completely obsessed with video games. He holds a BA from Brooklyn College and lives in NY.