The release of Star Wars Battlefront 2 caused massive ripples within the video game industry, with governments around the world looking into loot boxes with investigations about whether they should be regulated. Already, Belgium and the Netherlands have declared loot boxes as gambling but many industry figures still firmly defend they are not, such as CEO of EA Andrew Wilson who, in a recent financial call, defended the business model as not gambling.

Andrew Wilson stated “we don’t believe that FIFA Ultimate Team or loot boxes are gambling.” For those unaware, FIFA Ultimate Team allows users to purchase packs containing players, cosmetics, and consumables. Wilson stated that card packs contain a “specific number of items” and EA doesn’t “authorize any way to cash out digital items or virtual currency for real-world money. And there’s no real-world value assign to in-game items”.

Wilson stated that the company is aware that third-party sites that do provide real-world currency for virtual items and are working with regulators to crack down on these practices.

Loot boxes generate a lot of revenue and it isn’t odd for a company to defend one of their most popular business models. However, many regulators don’t share the same opinion on the matter and could force industry members to change their practices regardless of their view on the matter.


About The Author

Adam S
Sr.Staff Writer

Adam is a Senior Staff Writer for GamerAssaultWeekly with over 5 years of experience in writing and is completely obsessed with video games. He holds a BA from Brooklyn College and lives in NY.